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Discover our passion and purpose.

iCandy Pro Beauty is the brainchild of Lala Flores, renowned international model and revered celebrity makeup and image artist from The Philippines, who has, in between her modeling and makeup career, 30 years of experience being in front of and behind the lens of the fashion and beauty industry. iCandy Pro Beauty is the pinnacle of all this hard work and mastery.

The goal of Lala, through iCandy Pro Beauty, is to share her vast knowledge of beauty and give it a new edge, simplify people’s beauty routines, and provide solutions for your personalized beauty needs. iCandy Pro Beauty acknowledges that in the ever-changing landscape of the beauty industry, the two most constant things in it are brushes and sponges - tools and essentials that come hand in hand with every new product released in the market. And through observation and practical skill within her 3 decade-long career, Lala has discovered that by optimizing quality without pushing cost, it is possible to come up with a product line that not only acts and feels luxurious and expensive, but also present one that will not break your wallet.

iCandy Pro Beauty has rigorously tested in the last several months several brushes and sponges that are fit to the exacting standards Lala herself has set. She has also reached out to several colleagues, industry leaders, and beauty enthusiasts to help her test these tools, the culmination of which are the 9 exclusively selected stunning brush sets, 7 individual top-quality sponges, and top-of-the-line cleansers and containers for all these tools - all curated and presented to you, with love, by iCandy Pro Beauty. These beauty essentials guarantee style, ease of use, value for money, and is suited for everyone - from the most basic of beginners to the most meticulous of professionals.

The beauty industry has never been more exciting than it is now, and the makeup scene has opened up to the launch of so many new products each minute that it gets harder and harder to navigate within it. iCandy Pro Beauty, with its top quality products at the most reasonable prices, wants to make sure that you don’t have to get lost trying to simply be beautiful. Lala, together with the entire team from iCandy Pro Beauty, has made it its biggest objective to make being beautiful as easy and as fun as picking out your sweetest confection.